Cohesive Movement Messaging That Wins Hearts—and Awards
COJA Principal Paula Lehman-Ewing developed a unified narrative and messaging framework for All of Us or None as part of a campaign to relaunch of the organization's national newspaper. Grounded in this renewed clarity, the publication earned the Society of Professional Journalists Silver Heart Award.
Working closely with staff and directly impacted contributors, COJA facilitated conversations, crafted editorial structure, and guided story development across multiple issues. The collaboration centered the voices of people inside prisons while giving the organization stronger, more consistent language to communicate its mission.
Cohesive Movement Messaging That Wins Hearts—and Awards
COJA Principal Paula Lehman-Ewing developed a unified narrative and messaging framework for All of Us or None as part of a campaign to relaunch of the organization's national newspaper. Grounded in this renewed clarity, the publication earned the Society of Professional Journalists Silver Heart Award.
Working closely with staff and directly impacted contributors, COJA facilitated conversations, crafted editorial structure, and guided story development across multiple issues. The collaboration centered the voices of people inside prisons while giving the organization stronger, more consistent language to communicate its mission.