RECENT ARTICLES
The 30-second homepage analysis
A first-impression breakdown of what your justice organization’s homepage communicates before a visitor clicks deeper.
If AI Is Part of Your Team, Why Aren’t You Onboarding It?
Organizations are trying to solve the problem of visibility. The internet rewarded frequency. Social media rewarded consistency. Now AI rewards volume. None of those things guarantee recognition.
How crime narratives defy data
Crime is not simply a set of measurable events. It is also one of the most durable narratives in American public life—a flexible story through which politicians define disorder, identify threats, assign blame, and justify power.
The threat depends on the feed
An examination of narrative threat displacement when fear generated by one source is reassigned to another in order to preserve the hero, protect the worldview, and keep the audience looking in the wrong direction.
The permission structure of the parade
White nationalists marched through D.C. on July 4. The real story is not only that they were there, but how easily their presence was processed as ordinary.
The end of Supreme Court innocence
The Supreme Court didn't *just* become political. The real story is how our public understanding of the institution has fundamentally changed.
The narrative that made bipartisanship possible
In a Congress where bipartisan agreement has become increasingly rare, a group of lawmakers managed to build enough shared understanding to move a bill forward. Even though it was ultimately vetoed, that moment is worth studying.
The death of distinctive discourse
Within minutes of the Supreme Court ruling, the public conversation shifted from constitutional law, federalism, and the Court's reasoning to Hunter Biden.
Rumble in the Rose Garden
The comparison to ancient Rome is almost unavoidable. Not because a UFC fight and the Colosseum are equivalent. But symbols matter because they activate stories we already know.
The difference between attention and power
Most organizations think narrative work begins when it's time to communicate. The organizations changing public opinion know it begins years earlier.
START THE CONVERSATION
We want to hear about your situation.
Book your free intro call. No pitch. Just a diagnosis.