The comparison to ancient Rome is almost unavoidable. Not because a UFC fight and the Colosseum are equivalent. But symbols matter because they activate stories we already know.

Most organizations think narrative work begins when it's time to communicate. The organizations changing public opinion know it begins years earlier.

The press spent months covering Republican fracture. Dissidents. Holdouts. The slow erosion of Trump's grip. It was the wrong story.

The left didn't lose because of bad messengers. It lost because it spent two years arguing inside a frame it didn't build.

When institutions don't have a narrative architecture of their own, they end up governing from inside someone else's framework. The only moves left are suppression, apology, or Tom Brady.

The story about the 2025 DEI closures at 14% of U.S. universities isn't a story about who survived. It's a story about what narrative you're telling now — and how much of your own identity you spent to get here.

When the political environment shifted, organizations that had built on narrative alone had nothing to stand on. Justice orgs shouldn't be losing ground because of bad messaging.

Two decades of investigative journalism taught me how to ask hard questions. Narrative strategy taught me why the framing matters as much as the question.

LinkedIn is a referral network that everyone is using as a broadcast channel. No wonder nothing is converting.

Most small business owners have a pitch. Almost none of them have a positioning decision.